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Find Your Voice.
Build Your Brand.

Own Your Story.

Careers change. Industries shift. But when your personal brand reflects your truth, you'll move through it all with confidence, clarity, and control.

Laura Hartnell drinking coffee behind the window of a cafe

Three Ways to Brighten Your Career

Whether you need personalized support, organizational solutions, or self-guided tools, we have the right approach for your journey.

1

Work With Me 1:1

Personalized branding, strategy, & coaching to help you land the role you want.
 

Through reflection-driven exercises, strategy sessions, and high-impact personal marketing materials, Brightside Careers helps you rediscover your strengths and present them with clarity, confidence, and impact.

Outplacement Services

Human-first career transition support that protects your brand & empowers your people.


Layoffs are hard, but they don’t have to erode morale or harm your reputation. Our boutique outplacement programs help parting employees process change, rebuild confidence, and re-enter the job market with renewed purpose.

2

AI-Powered Résumé Builder

AI-powered, brand-focused, & guided by the Brightside process.


Most résumé builders just reformat old content. Ours digs deeper. Using tailored reflection questions, the Brightside Résumé Builder helps you surface your achievements, clarify your brand, and craft a résumé that reflects who you are—not just what you’ve done.

3

Why Choose Brightside Careers?

When it comes to navigating career change, you deserve more than cookie-cutter advice or AI-generated templates. At Brightside Careers, I combine human-first support with deep industry insight to help people land their target roles with confidence.

Personalized Support, Every Step of the Way

​You're never handed off to junior staff or shuffled through a generic portal. Every client works directly with me—an award-winning, multi-certified résumé writer and career transition expert—ensuring every detail reflects your strengths and aspirations.

Prioritization of Mindset Readiness

True career success starts with the right headspace. That’s why I assess mindset readiness before diving into résumés or job boards, to help my clients move through fear, shame, or self-doubt so they can approach their next chapter with clarity and resilience.

Powerful Personal Brands

Forget boring bullets and personality-free summaries. If your résumé reads like a job description, how will it convey your unique impacts and perspectives? I craft modern, authentic, and keyword-rich personal marketing materials that actually sound like you, while positioning you as the standout candidate you are.

Insights That Keep You Ahead

By staying close to the pulse of hiring practices, recruiter feedback, and evolving industry demands, I'm agile in responding to emerging trends and can rapidly incorporate new strategies into my services. That means my clients receive career documents and coaching rooted in today’s job market, not last decade’s advice.

Laura Hartnell - Multi-Certified, Award-Winning Resume Writer

Your Partner in Career Management

Hi, I'm Laura!

I founded Brightside Careers because I believe every person deserves to feel confident and clear about their professional path. Too many talented individuals struggle to articulate their value, not because they lack skills or experience, but because they've never been taught how to tell their story effectively.

As a multi-certified résumé writer, I develop powerful personal brands that help my clients land the jobs they desire. My collaborative process is focused on getting to know my clients as whole people by understanding their values, ambitions, and unique characteristics to craft marketing materials that truly resonate.

Since 2017, I've helped hundreds of job seekers own their voice and navigate their career transitions with clarity and confidence. Whether you're seeking your first role or your next C-suite position, I'm here to ensure you're equipped with the tools and strategies needed for today's job market.

Core Values

I serve each and every one of my clients with these values in mind:

Authenticity

Your personal brand should never feel like a performance. I help you articulate your value in a way that feels aligned with who you are, so you can walk into any interview or opportunity and say, "Yes, that's me."

Ownership

I don't believe in one-size-fits-all templates. I believe in building a career story that reflects your voice, your values, and your future vision so you can make bold, self-directed moves on your own terms."

Compassion

This is a safe, supportive space to feel seen and understood. Just as importantly, I encourage self-compassion: letting go of shame, perfectionism, or self-criticism, and instead giving yourself permission to grow at your own pace.

Evolution

Whether you're entering the workforce, reinventing your career, or navigating a layoff—you're not starting over. You're moving forward. I'm here to help you evolve with strategy, clarity, and momentum.

Satisfied executive client wearing a suit and smiling

Mike G.

Director of Field Operations 

After more than 20 years in a specialized industry with one company, making the decision to transition was a major step. Laura provided the steady guidance and objective perspective I needed to feel confident in moving forward. She also helped me recognize the value of strengthening my presence on LinkedIn, which led to a noticeable increase in profile views and professional engagement. Her support made what could have been an overwhelming process much clearer and more manageable. I would recommend Laura’s services to anyone looking for clarity and reassurance when making important career or life decisions.
Brightside Careers logo with road going into the sunshine

© Copyright 2025.

Brightside Careers 

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Contact

Email: laura@brightsidecareers.ca

Phone: 519-420-8447

Location

Based in Waterloo, Ontario

Serving clients globally

Hours

Mon - Fri: 9am - 5pm EST

​​Saturday: By appointment only

​Sunday & Holidays: Closed

 

*Appointments outside of regular business hours available upon request

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